PureLeaf Nutrition
Building a plant-powered performance funnel (Wellness · D2C)
The Challenge
PureLeaf had strong organic traction but struggled to scale paid media efficiently. Meta ads underperformed, audiences overlapped and drove up CPC, UGC variety was limited, and remarketing retention weakened after 7 days. Email automation also showed low engagement.
Strategy
Build a scalable evergreen funnel with MYIND’s Creative + Performance + Analytics framework.
Awareness
UGC-style reels showing morning smoothie routines and lifestyle usage.
Consideration
Benefit + science carousels retargeting product-page viewers and ATC users.
Conversion
Google Shopping + branded search; DPA to cart and checkout abandoners.
Loyalty
Klaviyo flows: Welcome, Abandoned Cart, Reorder Reminder, “Subscribe & Save”.
Execution
Funnel Setup
- • MYIND BM + GA4 + Meta Pixel integration
- • Campaign structure: Awareness → Consideration → Conversion
- • Clean audience exclusions to reduce CPC overlap
Creative Testing
- • 10 short-form video variants
- • Dynamic copy + Advantage+ placements
- • Cross-sell carousels (Ashwagandha → Omega-3)
Remarketing & CRM
- • ATC, PDP viewers, checkout abandoners
- • Email/SMS automations; single-CTA landing page
- • “Subscribe & Save” to lift retention
Ad Creative Samples
Creative concepts used in the campaign.
Results (60 days)
| KPI | Before | After | Change |
|---|---|---|---|
| ROAS | 2.1× | 3.9× | +85% |
| CPA | ₹422 | ₹346 | ↓18% |
| Conversion Rate | 1.9% | 3.2% | +68% |
| Email CTR | 4.3% | 7.8% | +81% |
| Subscription Signups | — | +42% | Lift |
Performance Snapshot
*Results may vary based on brand, channel, and audience.
Key Insights
- • Video-first creatives outperformed static by 2.7× CTR.
- • Meta + Google synergy captured multi-touch conversions efficiently.
- • “Subscribe & Save” increased retention and LTV.
- • A single-CTA landing page improved checkout completion by 23%.
Want results like this for your wellness brand?
Let’s map a full-funnel plan in a 30-minute discovery call.