ELARA Studio
Minimalist, high-quality everyday wear (Fashion · D2C)
The Challenge
ELARA Studio had strong visual identity and influencer buzz—but sales lagged. Conversion rate was under 1.2%, remarketing was fragmented, and awareness relied too heavily on collaborations. The brand needed a repeatable, measurable growth engine.
Strategy & Funnel
Awareness
Lifestyle UGC Reels: “Luxury that works as hard as you do.” 10-sec office-to-evening transitions showcasing fit & movement.
Consideration
Carousel “From desk to dinner” looks + product pages optimized; email signup for size guides and styling tips.
Conversion
Dynamic Product Ads to viewers and cart abandoners; limited-time incentives, and warm-audience lookalikes.
Ad Creative Samples
Creative concepts used in the campaign.
@elarastudio
“Your Cart Misses You” — DPA Retargeting Ad
Budget & Channel Split
| Channel | Objective | Budget |
|---|---|---|
| Meta Ads (IG + FB) | Awareness & Conversion | ₹1,00,000 |
| Google Search + Shopping | High-intent traffic | ₹60,000 |
| YouTube Shorts | Awareness | ₹40,000 |
Performance Snapshot (45 days)
*Results may vary by brand, channel and audience.
Key Insights
- • Lifestyle UGC video ads drove 2.5× higher CTR vs. static.
- • Google Shopping accounted for ~20% conversions at lowest CPA.
- • BOFU dynamic product ads (DPA) maintained 5.5× ROAS on returning users.
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