AURAĒ SKIN — clean beauty products

AURAĒ SKIN

Clean Beauty · EU Markets (FR · DE · NL)

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ROAS (M3)
4.8×
CAC
↓42%
Leads
10k+
Email Rev.
18%

The Challenge

Strong early adoption yet unprofitable scaling across Europe. ROAS ~1.8×, cart abandonment 72%, limited funnel segmentation, and underused email automation. Needed a full-funnel system with clear attribution and localized creative.

Strategy & Funnel

TOFU

Awareness

UGC Reels + TikTok showing “clean, Parisian routine”. Influencer seeding with micro-creators.

KPIs: Reach, CPM, CTR
MOFU

Consideration

Carousel “5 dermatologist-approved reasons” + localized copy (FR/DE/NL).

KPIs: Eng%, ATC%, Leads
BOFU

Conversion

Dynamic Product Ads + Google Search for high-intent terms; pop-up 10% first-order incentive.

KPIs: ROAS, CVR, CAC
RETENTION

Loyalty

“AURAĒ Insider” program; 3-email drip (Ingredients → Stories → Offer); NPS in post-purchase.

KPIs: LTV, Repeat Orders

Ad Creative Samples

Creative concepts used in the campaign.

@auraeskin
UGC Reel — “Glow Quietly”
AURAĒ Skin — Instant Hydration You Can Feel. Get 2 samples free on first buy!
@auraeskin
Instant Hydration Offer Creative
AURAĒ Skin — Still thinking about glowing skin? Shop Now.
@auraeskin
Retargeting — “Still thinking about glowing skin?”

Results (90 days)

KPIMonth 1Month 3Outcome
ROAS2.1×4.8×+129%
CACBaseline↓42%Efficiency
Leads—10k+Email growth
Email Revenue—18%Retention

Performance Snapshot

CTR (UGC vs Static)180%
Cart Recovery via Email22%
Repeat Orders (Insider)17%

*Results may vary based on brand, channel, and audience.

Key Insights

  • • Before/After carousels delivered 2.8× higher CTR than product-only visuals.
  • • UGC + localization produced the lowest CPC and strongest engagement.
  • • Email automations contributed 18% of revenue in the period.
  • • TikTok scaled TOFU reach but converted best via Meta + Search retargeting.

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